What is Cold-Pressed Juice, Really?

What is Cold-Pressed Juice, Really?

We’re pretty sure that either you or some of your friends have asked the age-old question, “What is cold-pressed juice?” Making cold-pressed juice is a simple, yet fascinating process that creates a nutrient-dense, delicious, healthy juice.


Cold-pressed juices provide more live enzymes, vitamins, minerals and phytonutrients while eliminating heat and oxidation that are created when using other types of juicing machines. Cold-pressed juices carry 50 times as many nutrients as regular juice.



Why drink our cold-pressed juice?

Think of our juices as your daily multi-vitamin, a highly concentrated form of nutrition that is fresh, raw and unprocessed. Incorporating cold-pressed juices into your daily habit and using our cleansers to repair your system will get you on the right path toward healthy living, weight loss and personal bliss.



Health Benefits of Cold-Pressed Juice.

When making cold-pressed juice, fresh fruits and vegetables are placed into a hydraulic or pneumatic (air cylinder powered) press that applies pressure to the produce to extract the maximum amount of juice from the flesh. This method preserves the integrity of the juice, leaving it packed with its original nutrients. 

Cold-pressed juice is known for its health benefits including:


  • Boosting the body’s immune system with vitamin C
  • Lowering cholesterol
  • Promoting weight loss
  • Increasing energy
  • Anti-inflammatory 
  • Improving vision and eye health  
  • Protecting against disease
  • Improving skin imperfections
  • Assisting in body detox

Method & Equipment.

We like to compare the juicing process to a nice produce massage – we like to say that happy juice comes from happy fruit! In the cold-press juicing process, no heat is used to extract the juice, meaning there is no loss in nutrients, enzymes, or vitamins in the raw juice.

There are several different types of  juicers that can be used to make raw juice, but only a real juice press can make real cold-pressed juice.


  • Centrifugal Juicer  This juicer moves the produce towards a mesh chamber with sharp teeth and a moving blade that extracts the juice at around 6,000-14,000 RPM. This is one of the most common household juicers on the market. It provides consumers with a quick, easy juice that is made for instant consumption. The juice that is made from a centrifugal juicer tends to separate quickly since it includes a decent amount of pulp and flesh.
  • Hydraulic (or cold-pressed) Juice Press  A real juice press is the best juicer on the market for creating true cold-pressed juice. This press creates the most amount of juice with around 99% liquid and less than 1% pulp. It also makes juice with the longest shelf life (around 3-5 days) due to its minimal heat and oxidation.


Shelf Life

We are frequently asked about the shelf life of cold-pressed juice once it has been bottled. The truth is, there are many factors that influence the shelf life of cold-pressed juice. 

  • We Use Quality Produce – Purchasing produce from a trusted source and making sure it’s as fresh as possible will benefit. Avoiding rotting, oxidized, or pre-chopped produce in the juice.
  • Keep an Eye on Temperature – To maintain high-quality, keeping the product cold throughout the entire juicing process is extremely important. The FDA recommends at or below 41° F (5° C). This also includes keeping an eye on the temperature during transportation.
  • Equipment – A quality juice press gives you the benefit of creating cold-pressed juice that has a much longer shelf life than those made with other juicers.

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